Episode 116 - Top 10 Mistakes With Sales Meetings

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



Today we're going to be talking about the top 10 mistakes that
companies make with sales meetings. 




Sales meetings are at the core of creating a great sales
culture in an organization. Unfortunately, it is very easy for
businesses to make any of these 10 mistakes. I’ve seen it
dozens and dozens of times. I sit in on a lot of sales meetings
that are not well structured, and that don´t lead anywhere,
thus getting no lift in sales performance. 




The first one of these mistakes is they either don't run them,
or they have them too infrequently. If you have meetings too
infrequently, there's little to no accountability, no
consistency, and no continuity. When you haven't got everyone
on the same program, when everybody is moving at a different
rhythm, it is really hard to build momentum. This leads us to
the second mistake. 




Having no structure, no agenda; or if there is an agenda, it's
too loose, and there isn't somebody that's actually keeping
time. This terrible habit is most likely going to make a mess
out of your sales meetings. 




If there isn't a structure and there isn't agenda, it's very
easy for your meeting to get hijacked. Normally, it will be
from somebody who likes the sound of their own voice or that
has got a particular grievance. There should be a time and a
place to talk about those things but not during a sales
meeting. 




When it gets hijacked, suddenly everyone's gone down a rabbit
hole and people end up talking about something that really
isn't particularly useful to the purpose of the meeting.
Logically, it will tend to degenerate from there. 




These mistakes lead to serious consequences and are not to be
taken lightly. The biggest one is that people stop caring about
sales meetings, and if they are too long, too infrequent, or
pointless to them then the entire culture is affected. 




Over the coming episodes, I'm going to be talking more about
sales meetings; how to run them, how to create a culture where
your team actually wants to attend your meetings, and we’re
going to start it off today. 




Listen to this episode to know what these 10 mistakes are,
evaluate the way you run meetings, and identify what areas need
to be worked on so you can make them do what they are supposed
to do. 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.