Episode 124 - Seven Ways to Improve Your Conversions

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



Today, I am going to share with you the seven leverage points
that I look at when I am working with a business to improve its
sales process.


There are a couple of different places that you can
look to improve your conversions, improve the offer that you
create, and move people through your process a lot
faster. 




What I do when I first sit down with a new client is we go
through a checklist to figure out what we are going to work on
to give them the fastest shift in their sales results. What I
am sharing with you today is, essentially, this
checklist. 




The first question I ask is my clients is how are they getting
leads? How are people finding them? We look at this process in
detail, we focus on their website, their landing pages, we look
at what people know about them before they complete an inquiry
form.


That's essentially what we might call the indoctrination path,
what is it that people have learned about your business to
position you differently as opposed to your competitors.  




The second point is, when the lead actually comes in,
what is the method that’s been used to engage them? What I'm
finding out a lot, in fact, if you've listened to a very recent
episode, you’ll remember we talked about the fact that people
are finding it harder and harder to engage new leads. 




Just because somebody has completed a webform, or completed a
contact form, doesn't mean that you're going to be able to get
them on the phone straight away. Increasingly, it has become a
necessity for more and more people to have a solid strategy to
build somebody up from a sort of low commitment type lead,
who's really just given you their first name and
their email address, up to a point where you can actually have
a telephone conversation with them. 




These are just two of the leverage points that I’m sharing with
you today. I’ve put all of them to the test with my clients for
some years and we continue to see great results to this day;
now you can learn how to use them to improve your
conversions. 




I want to continue to drill down further on at least a couple
of these leverage points in future podcasts so, stay tuned. For
now, listen to this episode to know where to look in your
process and determine where you believe that you need
to put the most effort into tweaking to make your conversions
better. 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.