Episode 131 - Inside a 15 Million Dollar Success Story

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


Today we're going to be talking about an incredible success
story in which we were able to help a business grow by $15
million over three years. 




The guys that run this business came to me one day because they
saw me speak at an event. They have a manufacturing business,
and their product has a rural, mining, and oil and gas
application to it. 




What was happening is they were getting a heap of leads, mostly
because they are great at marketing and invest a lot of money
in it. Even so, the number of clients that were converting into
paying clients was a lot lower than it should have been. 




The first thing that we did once we started working with them
is we looked at how they were engaging leads. Effectively, what
was happening is that they were getting an email from a
potential client asking for a quote for a product, and they
would just email them back with the quote attached.  




We stopped doing that, and we rang them first. Within that
conversation, we could add value, we could make sure that
the clients were ordering the right product for their
particular situation. Plus, we could suggest other items that
they might need. 




What we did in that situation was work out leverage point
number two in the seven leverage points that I work on with
clients. Just by making that change, they saw a huge increase
in conversion. Guess what happened once we devised all seven
leverage points according to their needs? 




Listen to this episode to know how we worked with this company
to get them to the point where they are now.  




What was it that made the difference? They have been very
systematic and very consistent. I'm sure that if you look at
your sales process, and if you look at those seven leverage
points, you will find ways that you can improve your
conversions too. 


To DOUBLE your lead-to-sale CONVERSION with the leads you
already have, go to http://JohnBlakeAudio.com for his
exclusive, free, no-fluff, audio training and companion PDF
guide.


Inside you’ll get word-for-word email follow-up templates,
phone scripts, and more that you can put to use today.