Episode 132 - Difference Between Generic and Customised Training

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



Today we're going to talk about the difference between generic
sales training and customised sales
training.  




I want to start by saying both are useful, but generic training
can only deliver up to a point. A generic sales process would
be something you learn from somebody who didn't really have a
specific niche. It's basically a one-size-fits-all; the person
that you have learned it from has essentially applied this
particular process to different people, whether they were
butchers, bakers, or candlestick makers. 




I’ve noticed that this kind of sales training
has derived from car salespeople training. It’s basically
what they teach those guys, and it’s a really good system… if
you are selling cars. The thing is, it is sold to
other niches under the assertion that it’ll work for
everyone, which it doesn’t. 




Despite the fact that this is not a tailormade process, having
a generic sales training is better than having
none at all. But there is a challenge that is elicited
with generic training that customised sales training
does not have - it’s quite common for this kind of training to
be badly received by trainees. If it is not relevant to what
they're selling, they can switch off and feel absolutely
alienated because they don’t see any real application for it in
their industry or situation. 




Some people may be able to put the pieces together and build
connections. They can take a principle and they can see how
that applies to their industry, but if someone's brand new,
it's hard for them to build that bridge because they don't have
a clear understanding of sales. 




The second scenario is a customised sales program.
That one can go so much further than a generic one. Trust me,
because of its effectiveness in educating sales teams with
industry-specific applications, it can rapidly turn around
mediocre sales teams. This is what I specialise in
with my clients. 




Listen to this episode to learn what the advantages of
a customised training program are and to understand
what separates it from generic training. There are a million
different options on the market right now and it is essential
for your business to have a process that helps you
reach the goals you have set; I know this episode will
help you see a wider picture in that regard. 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.