Episode 133 - Five Ways Business Owners Waste Money on Sales Training

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



In this episode, we are going to talk
about five situations in business where sales
training doesn't work and what to do about it. 




It may seem very unusual for me to be talking about this
subject today, especially, since we just went through the
importance of training, and the differences between generic and
customised training last week. 




However, it is essential to evaluate every situation and
determine if sales training is the way to go, or if it’d
be a waste of time and money. 




To illustrate my point, one of the situations where investing
in a training program is a bad idea is if you have high staff
turnover. 




Often companies will come to me and say, “we need to do some
sales training”; I ask them, “how long have these people been
with you?” 




If they say, “Oh, we've just replaced everybody”, that's an
alarm bell! That says to me that there is a cultural problem
that needs to be fixed as soon as possible. What is the point
of training a team if they’re not going to stay? 




The problem might be bigger if there's a pattern; if you've got
more than 60% or 70% of your team turning over every year you
should really take a closer look at what’s going on in your
business. Remember, people don't leave businesses, they leave
bosses.  




Besides a cultural problem, you may have a recruiting problem
or a systems problem. If you've got high staff turnover, there
are definitely some things that must be taken care of before
you actually invest in sales training.  




Today, I am going to share with you five different situations
where hiring someone to train your team is not the best option.
Listen to this episode to identify if you can relate to any of
these scenarios, and if that’s the case, you will learn what to
do to fix the issues you have so that you can eventually
maximise your results with great sales training. 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.