Episode 137 - How to Avoid Price Comparisons With Buyers

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



Today, we are going to be talking about how you can position
yourself differently from your competitors so you can generate
remarkable dissimilarities that give you a notorious advantage
over them. 




One of the biggest things that I get a lot of the time is
people saying, “our business is commoditised, our clients
are getting three quotes, they're definitely shopping us
around”. 




When you are talking to somebody, that person has most likely
already been contacted by two or three other companies. This
underlines the need to be able to position yourself differently
from your competitors because otherwise, the only criteria
people are going to take into consideration is the money they
will have to invest. 




In this episode, you’re going to learn how to stand out
from the crowd so that price does not become the only
thing your clients are thinking of. 




It is a very simple thing that you can do. Basically, what you
want to do is you want to create what I call, "Gee! I didn't
know that" moments for your client. 




As the name suggests, what you're effectively doing is you are
providing them with information, or you are exposing a
knowledge gap in the person that you are talking to, which has
them think to themselves or even say out loud, “Gee! I didn't
know that”; of course, it needs to be topical for their
particular situation. 




If you can create criteria that they're not aware of, or
introduce criteria into their thinking process, their selection
process, and their decision-making process you will be a lot
better equipped to be able to compete on a level other than
price.  




Listen to this episode to learn what kind of
information you should provide to your clients, and what
questions you should ask in every given situation so you
can stand out from your
competitors and maximise the chances of
bringing clients on board. 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.


Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.