Episode 139 - Two Strategies to Get in Front of Dream Clients

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



In previous episodes, we’ve talked about creating a dream
client list of people that you would love to work with but
aren’t coming to you through your existing
marketing.  




Once you have set up that list you must get in front
of them, right? Today, I’m going to tell you about two very
precise strategies that you can use to do it. 




Here’s a scenario, let's say you're going after painting
contractors. A great method that you could use to get into a
conversation with those people, is to ring them up and say,
“Look, I'm calling every painting contractor in town and I'm
interviewing them, finding out how they're actually doing
things.” 




This strategy consists of a survey in which you are going to
be analising how every business of a given
guild in a particular place is positioning themselves
to succeed, and trade through the current economy that we're
in.  




You are going to provide all the people that participate in the
survey with a copy of the findings from the survey. It is vital
to make them aware of that when you first call them. 




Most people will be interested in that survey, especially
because it allows them to find out what all their competitors
are doing. Who wouldn’t want that kind of
information?  




Besides the huge value that the survey represents to them, once
you go through the interview process, there's a high likelihood
that they're going to say, “So, tell me what you do again” and
you get an opportunity to explain to them what it is that you
do. Within that conversation, there's great potential to be
able to do some work with them. 




Listen to this episode to learn what the other strategy is and
how you can put it to work in specific situations. I’ve got
nothing but great results over the years
using both, and I know you will get them
too because of the huge value they
create for both parties. 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.