Epiosde 147 - What Motivates People to Buy?

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Today we are going to talk about 11 things that motivate
people. These are the things that really make people take the
next step and make decisions. 




First, there is a number of reasons why people make
decisions, but today I have a list in front of me that I want
to go through with you. It really kind of covers almost
anything that you could potentially want to sell in terms of
people's motivation.  




Let me give you some of the things this list covers: 




The first one is a very common thing, in general, people
aren't as satisfied as they could be. People are always
looking for the next thing, the next best thing, how can they
take things to the next level. 




In fact, I think the split is about 70/30. About 30% of
people are moving toward a better day while 70% of people are
making decisions to avoid something that they're trying to
escape from.   




Let’s talk about another important thing. Most people only
have a moderate amount of self-esteem. It is very hard for
some people to accept and take ownership of who they are, and
there is most definitely some motivation in there for
businesses to work with.  




For instance, 2/3 of women and 1/3 of men don't like the way
they look. So, if you're selling some sort of weight loss
thing or gym memberships that's a very important thing to
keep in mind. 




The fourth thing that motivates people to make decisions is
that nearly everyone worries and has a deep-seated fear of
rejection. Anything they can do to avoid being rejected by
others is another profitable business model. 




Listen to this episode to get to know the full list. I’m
pretty sure the things we are going to
talk about here fit any business. 




We will refer to these 11 points in the
future because I think they're really pivotal
in some of the pro sales process stuff that we talked about
on the podcast.  




What I would love to know though is How do these things apply
to your particular product or service? have a listen to this
podcast and let me know. 





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