Episode 164 - Do Sales Scripts Work?

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


As I've said previously, there is a battle going on for your
attention. 


Lately, I have noticed a trend where business educators will use
controversial contrary statements simply to get people to pay
attention. 


We've talked about some of these remarks around relationships in
sales, and today, we are going to talk about yet another
controversial premise they teach... 


That sales scripts don't work. 


First of all, let’s be very clear about this. Yes, you can very
easily sound scripted. If you simply read a script word for word,
then people are very unlikely to buy from you. 


But if you think about every single movie, your favorite movies
that you watch over and over and over again, your favorite TV
series that you continue to watch time and time and time again,
season after season after season. What are the common
denominators? They are all scripted!  


What do movies have to do with all this?   


Let’s think about the difference between a crap movie and a great
movie. A big difference is that actors learned the script, actors
internalised it and made the script part of them. That’s how
actors become so convincing in a particular
role.   


Reading word for word without internalising any of what you are
reading will make you sound scripted. If you sound scripted,
people will very unlikely buy from you. But if you can
internalise a properly made script, you can really use it to your
advantage.  


Listen to this episode to learn what the elements that make a
great script are and to know how you can benefit from using them
in your sales conversations.  


This is my bread and butter, I create scripts for my clients all
the time (not just sales scripts either) and I've seen, time and
time again, how powerful they can be when done right so, make
sure you listen to this episode to fully grasp how you can
exploit them. 


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.