Episode 167 - Thinking Big

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


In episode 167, we are going to talk about the importance of
thinking big.  


I’d like to illustrate its importance by sharing with you a
conversation I had many years ago with one of the principals of
one of the companies that I represented back in the
day.  


In the 90s, I used to have a wholesale agency, I represented a
bunch of action sports brands in West Australia.  


What was happening in the industry at that time was that we had
about 120 Surf accounts. Accounts that would sell surf wear or
action sports apparel in Western Australia.  


However, over the years, you would start noticing more and more
businesses coming in that were centrally owned, so they would
have 60 stores, but their head office would be based on the East
Coast.   


What that meant for West Australian agents was that they would
either get reduced commission, or they wouldn't get any
commission at all on the sales that were made to those
chains.   


Anyway, I was having dinner with the owner of what was the
biggest manufacturer of apparel in the southern hemisphere at the
time, and I was complaining about these national surf retail
chains that had recently opened stores in Western
Australia. 


I thought he would agree with the points I was making in terms of
the negative impact it was having on the market but instead, he
said the exact opposite of what I expected. 


His response totally shocked me and really highlighted how small
I was thinking...  


Do you want to know what he said? 


Listen to this episode to know what it was. Trust me, it was a
real eye-opener. 


I learned a very valuable lesson that day and we are going to
discuss why his response was so shocking and why what he said was
so valuable, and also enlightening for me. 


This episode will help you see what are the opportunities that
you're not thinking about, and it will help you think about some
different ways that you could think about your business or your
particular sales situation in a way that ensures you always keep
growing, so make sure you don't miss it. 


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.