Episode 175 - Best Book Series: The Ultimate Sales Machine

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



If you want to be successful at sales, you have to be well
aware of a lot of things. You have to know about the product or
service you are selling, how it does what it does, you have to
know how you can effectively provide solutions for your
clients, etc.  




Of course, there is a huge plethora of ways you can approach
sales, some may teach a more personal and engaging way of doing
things, some may be greedier about it, and some may be more
ethical than others, however, they all need to follow a certain
logic able to withstand the principles that are been taught to
salespeople.  




So, there are a lot of things that can be taught about sales,
and today I’m really excited because I was thinking about what
lessons, and books have made the biggest difference for me in
my personal development, and in my business.  




I've been coaching now for nearly 20 years, and I've been in
sales for over 35 years. And there have been a handful of books
that have had a massive influence on me, and my ability to grow
my own business, but also my ability to grow my client's
business.  




So today I’m going to share with you one of those books and we
are going to talk about it, this one is an absolute gem, it is
called The Ultimate Sales Machine by Chet Holmes.  




Sadly, Chet Holmes passed away a few years ago, but there is so
much in this particular book that you can
apply.   




This book really changed the way I thought about sales. After I
read it, I felt so incredibly aware of what I was doing wrong,
and what I was doing right, and I felt so ready to put all the
other things it had taught me into practice.   




Listen to this episode to learn what this book taught me, these
may be very simple principles but they are highly effective,
and if you haven’t had the opportunity to read this book, I
really encourage you to do so, you won’t regret it. 




To DOUBLE your lead-to-sale CONVERSION with the leads you
already have, go to http://JohnBlakeAudio.com for his
exclusive, free, no-fluff, audio training and companion PDF
guide.
Inside you’ll get word-for-word email follow-up templates,
phone scripts, and more that you can put to use today.