Episode 180 - Interview with Will Wang

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.



In this episode of the Master Dealmaker Secrets Podcast, we are
joined by Will Wang.   




Will is the owner and CEO of Growth Labs, a digital agency that
focuses on marketing strategy, messaging, copywriting, and
advertising for its clients.    




Will has a unique and highly effective process of researching
and putting together campaigns for his clients. 
  




He is well aware of the constant changes in the digital
marketing world because some platforms have become more
restrictive and it is harder to make money with ads and
targeting hacks.    




Social media is really good at bringing your message closer to
your audience, but sometimes it can be hard to get the most out
of those platforms, it gets even harder when the platform
changes and that happens all the time, they are always
changing.    




Hopefully, Will knows all you need to know about social media
and its constant changes, and in this episode, he is going to
tell us how to get the most out of them.   




Will is going to explain his in-depth research process, which
goes from researching their client's industry and competitors,
their client's customers, to the client themselves. 
  




At Growth Labs, they want to understand what their client is
good at and what they're not good at, as well as their unique
selling proposition. From there, they work on the messaging,
copywriting, funnel, and advertising strategy.   




Their process is also adaptable. They are always looking for
new trends and opportunities and they are willing to adjust
their process to fit the needs of their clients. 
  




So, in this episode, we are going to dive into the importance
of copywriting for this process and why it's not just about
writing persuasive copy. We are going to talk about creating an
emotional connection with your audience and making them feel
like you are solving their problems, the importance of funnels
in digital marketing, among other interesting topics.
  




We also had a very enjoyable conversation about the future of
digital marketing and where it might go next, the role of AI
and machine learning, and the greater emphasis that’s been put
on privacy and data protection.   




Listen to this episode to have a closer look into the world of
digital marketing, specifically on how to adapt to changes in
the industry and the importance of an in-depth research
process, copywriting, and funnels. We’re sure you’re going to
get a stack from it! 



To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.