Episode 190 - 5 Reasons Why Business Owners Fail When They Start a Sales Team

Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your
Enquiry-to-Sale Conversion with The Lead Flow You Already Have.


Welcome to the Master Dealmaker Secrets podcast! In this episode,
we're exploring the five reasons why business owners often
stumble when they decide to build a sales team.


For many entrepreneurs, the journey begins with the realisation
that they no longer want to handle sales themselves. They've been
the driving force behind their company's sales efforts and have
decided it's time to bring in a salesperson. But how they go
about it can make or break their success.


The first reason is a common mistake. Not profiling the role
they're looking to fill properly. Just like creating a targeted
advertisement, understanding the profile of the ideal salesperson
is crucial. What's their demographic? What's their background? Do
they have industry-specific knowledge or experience? Defining
this profile sets the foundation for attracting the right
candidate.


The second pitfall is the lack of a screening process. Hiring a
salesperson isn't the same as hiring for other roles. To identify
potential sales champions, business owners need to employ a
sales-specific behavior profiling tool. This tool helps ensure
that the person they bring on board is likely to succeed in the
sales role.


Next up is the absence of a documented sales process. Many
businesses simply throw their new hires into the deep end, hoping
they'll figure it out. But this sink-or-swim approach often leads
to failure. 


To set salespeople up for success, businesses should have a
clear, documented sales process in place that empowers new hires
to hit the ground running and build their confidence.


Have you found yourself struggling with your team’s performance?
Do you want to know what the 5 biggest reasons why business
owners fail when building a sales team are? Listen to this
episode to find out!


If you're a business owner and you are thinking about expanding
your sales team, or you already have one but it’s not working as
it should this episode will help you immensely. You are going to
have the tools to know what to focus on so that you don’t make
any of the common mistakes business owners make, and you are
going to be able to get the most out of your sales team.


To DOUBLE your lead-to-sale CONVERSION with the leads you already
have, go to http://JohnBlakeAudio.com for his exclusive, free,
no-fluff, audio training and companion PDF guide.
Inside you’ll get word-for-word email follow-up templates, phone
scripts, and more that you can put to use today.