25: Does Accreditation Undermine Coaching Quality with Daniel Doherty

In this episode Daniel shares his research and experience of
credentialing and accreditation in coaching.  His findings
ask many questions about the credibility of practices, often
delivered by self-appointed regulation bodies, some that make a
lot of money from the process.  Daniel identifies eight
consumer types of coaches in relation to accreditation and
credentialing:  The Enthusiast, Complier, Susceptible,
Pragmatist, Procrastinator, Agnostic, Ideologue and Inquirer;
each seeking or resisting accreditation and credential for
different reasons.  Daniel and Simon discuss the importance
of critical thinking to question these credentialing norms, and
how the practice of attaining accreditation is often a process
more aligned with audit culture and collecting a number of hours
in training and practice with very little quality control on what
happens in those hours.  An important podcast for coaches,
trainers and HR and managers purchasing coaching. 


 


Bio 


After thirty years experience of coaching and business consulting
that became increasingly  globalised in nature, Daniel
returned to the UK from South Africa in 2005, to complete a PhD
and to teach and research in a variety of Higher Education
Institutions.  In 2006 Daniel founded the Critical Coaching
Research Group, which he continues to lead to this day. His
preferred research idiom is narrative practice; in the past two
years he has authored two satirical novels set in the coaching
world, and is in the process of writing a series of ‘plays for
voices.’