How to Name Your Art Business (#56)

One of the first steps an artist makes when turning professional is
to decide on an art business name, and many new artists make this
more complicated than it should be.

Allow me to bottom line this entire podcast episode: If you are a
fine artist, your first choice is to always use your given name
for marketing your original art.


I understand it isn't always this easy. There are sometimes
reasons for not using your own name, including, as I've learned,
reasons of physical and emotional safety.


Setting those very real concerns aside, the most frequent
arguments against using given names for an art business are the
following.


My name is too common / Someone else already owns the URL
with my name [And she’s a porno star!]

My name is too hard to spell

I sign my name as X on my paintings, but I want to be known
as Y



I consider these objections one by one and give you tips for
overcoming them in this episode of the Art Biz Podcast.


This episode is sponsored my signature business-building program
for artists, the Art Career Success System.


All of the lessons you learn in the Art Career Success System are
tasks you will address repeatedly throughout your art business
and career—like rewriting your artist statement, submitting
exhibition proposals, developing content, and nurturing your
connections.


In the ACSS you will build a strong foundation that will last
throughout your career.


Please join our community of ambitious artists. See
http://artcareersuccesssystem.com


Music for the podcast is by Wildermiss: Wildermiss.com


Read the show notes, see photos, and leave a comment at
https://ArtBizSuccess.com/podcasts (episode 56).


Follow me on Instagram @AlysonStanfield


Facebook @ArtBizSuccess


#ArtBizSuccess


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