Growing Your Audience with Good Karma with Trudy Rice (#77)

I don't know anyone who doesn't think it would be great to attract
more Instagram followers, more email list subscribers, and
especially more sales. More makes our efforts feel worthwhile and
validates them, but we're often stopped in our tracks when we begin
to realize what we need to do in order to increase our numbers.

We think we have to post more, research hashtags, invest in
advertising, create a lead magnet, learn to write better copy, or
forget about a restful night's sleep. It’s true that you probably
do have to do some of those things in order to attract more
followers and subscribers, but you might also benefit from being
open to doing things a little differently to increase those
numbers.


In this episode, I talk with Trudy Rice about how she has grown
her Instagram and email list by cross-promoting other brands.
Trudy uses a platform called Ampjar, but the underlying lesson is
to find like-minded people and share each other's art, products,
and services. Trudy refers to this as “shouting them out,” and in
our conversation, she highlights what it takes to get set up with
the service, and how it has impacted her success in a major way.


Highlights




Trudy Rice details her Australian flora and fauna art,
teaching, and other current projects. (2:13)




Taking original prints and paintings to a homewares line.
(4:28)




Quantifying the growth of a successful art business through a
variety of income streams. (6:18)




The primary systems and marketing channels Trudy uses for her
sales. (8:25)




Details about the Ampjar mailing system and the karmic aspect
to shout-outs. (11:37)




The algorithms behind the Ampjar shout-out system. (13:57)




How to systematically simplify the process of promoting your
business. (17:39)




Prompting other artists while promoting yourself. (21:16)




The variety of brands that Trudy promotes through Ampjar.
(22:18)




How to connect with new and international audiences through
shout-outs. (23:57)




Tracking the success that has come by integrating new
systems. (26:08)




The importance of collaborating with other artists with any
system that works. (29:23)




How to do the work once and benefit from it over and over
again. (30:17)




Trudy shares her project and collaboration plans for 2021.
(33:35)




 


Mentioned




TrudyRice.com




Trudy on Instagram




Ampjar




Shopify




Loomly




Resources




Full show notes including photos and listener comments




How to Price Your Art




Art Career Success System




Art Biz Success Community




Intro and outro music by Wildermiss




First posted: artbizsuccess.com/karma-rice-podcast


Let’s do this together: https://artbizsuccess.com/community


Music by https://wildermiss.com