Tools to Shape Up Your Art Business with Jennifer Printz (#79)

As much as every artist would love to focus only on the making,
there is an equally important and opposite side of the artist brain
that needs to be accessed — the organization side. It takes
creativity and organization to successfully run an art business,
and my guest today has learned how to embrace both.

Not only is Jennifer Printz a practicing artist with an enviable
record of exhibitions, but she's also an assistant professor at
Florida International University in Miami. She has two full-time
jobs. I've watched Jennifer whip her business into shape by
getting organized and creating reliable systems.


In this episode, I talk with her about how she compartmentalizes
her two jobs. We also discuss the planning process she uses, the
digital and paper tools she relies on to stay organized, and why
writing by hand is critical for her and her students.


Highlights




Jennifer Printz reflects on the wide variety of her artwork
and her work as a professor. (2:02)




The importance of modeling art for Jennifer’s students and
the lessons they are learning as a result. (5:53)




Practical tips for separating your day job from your art
business. (8:40)




The value of taking time for an artist’s day, connecting with
artists virtually, and creating physical space for your
creativity. (11:33)




Taking your art business beyond the plateau to the next level
with coaching and positive feedback. (16:50)




Planning out a quarter at a time to free up your mental space
for creativity. (22:30)




Day-to-day systems that will help you get and stay organized
and productive. (27:21)




Jennifer’s process around keeping an updated inventory of her
pieces. (33:42)




Strategic organization of all the moving parts of an
exhibition. (38:29)




Playing into your personality strengths to maximize your art
business systems. (42:35)




What is the first step to take when your systems are breaking
down? (45:04)




A look inside the works that are currently holding Jennifer’s
studio attention. (47:12)




Mentioned




Michael Hyatt’s Full Focus Planner




Cynthia Morris




Artwork Archive




Chana Orloff




IS Projects in Fort Lauderdale




JenniferPrintz




Jennifer Printz on Instagram




Resources




Full show notes including photos and listener comments




How to Price Your Art




Art Career Success System




Art Biz Success Community




Intro and outro music by Wildermiss




Quotes




“When I hit a certain level of success I felt the need to get
a more objective viewpoint to help me move to a new level of
success.” — Jennifer Printz




“If we’re always doing what we’ve always done and the results
are what we always got, then it’s time to reevaluate.” —
Jennifer Printz




“It made sense to shift to a new system so I could put more
effort into my creative practice.” — Jennifer Printz




“In order to build strong relationships, in order to have a
successful exhibition, I need to access other parts of me and
not let the part of me that’s against organization get in the
way.” — Jennifer Printz




 


About My Guest


Jennifer Printz unifies photography and drawing to make poetic
works that reflect the unseen structures of the universe. In 2004
she was awarded a Puffin Foundation Grant, followed by a Dendo
Fellowship in 2016. She has participated in regular residencies
in the US, at the Frans Masereel Centre/Flemish Center for the
Graphic Arts in Kasterlee, Belgium, St. James Cavalier Centre for
Creativity, Valletta, Malta, and La Cité Internationale des Arts,
Paris, France.


Jennifer is also an educator, teaching a wide range of
two-dimensional media at the undergraduate and graduate levels,
as well as courses on public art and professional practices.
Currently, she is on the faculty of Florida International
University in Miami.


First posted: https://artbizsuccess.com/biz-tools-printz-podcast


Let’s do this together: https://artbizsuccess.com/community


Music by https://wildermiss.com