Systems to Effectively Manage a Dizzying Increase in Your Art Business with Betty Franks (#80)

Betty Franks loves her business and life as an artist. She just
might have found the secret sauce — a healthy combination of
passion for the work and a continuing curiosity about business and
becoming a better CEO of your art business. Betty's art business
has exploded over the last four years — by 440%. You can't have and
sustain this kind of business growth if you don't have solid
systems in place.

At the time of this recording, Betty has over 120,000 Instagram
followers and sells paintings almost as fast as she makes them.
In this episode, we discuss the digital and analog systems that
she depends on to support her growth. She generously shares her
real numbers, the new postage system she just started using, her
daily and weekly routines, and how she organizes all of the
digital images of her paintings.


Highlights




Betty Franks shares the moment she fell in love with mixed
media and decided to start her art career. (2:20)




How to find your own style and way of making art. (7:20)




Staying organized through the process of handling a personal
and business name change. (12:25)




Betty shares her business goals that resulted in a 400%
increase in sales. (18:20)




A breakdown of Betty’s income streams and marketing tools.
(21:03)




How to know when it’s time to hire help for your art
business. (28:13)




Developing routines that stabilize your creative and
practical routines. (31:10)




Simple systems to help manage your inventory. (35:25)




Building an email list that works for your business. (42:55)




How to know when it’s time to make process changes for the
better. (47:37)




A look at what is keeping Betty’s attention in the studio.
(52:24)




 


Mentioned




Betty Franks Art




Betty Franks on Instagram




JCO’s Art Haus




PirateShip.com




 


Resources




Full show notes including photos and listener comments




How to Price Your Art




Art Career Success System




Art Biz Success Community




Intro and outro music by Wildermiss




 


About My Guest


Betty Franks was born in Toronto, Canada and raised in San Jose,
California. She is a self-taught abstract artist who started
painting when she turned 50. Although it seems late in life to
take up painting, the timing was just right for her. After a long
career in customer service management, Franks was ready to
unleash her creative side. Today her work focuses on her love of
fields of flowers and flowers in general. She aims to share the
emotion she feels about her subject.


First posted:
https://artbizsuccess.com/managing-growth-franks-podcast


Let’s do this together: https://artbizsuccess.com/community


Music by https://wildermiss.com