Juggling Multiple Art Styles and Audiences with Robin Maria Pedrero (#103)

Whenever you have multiple styles or subjects, you probably also
have multiple audiences. This can also mean that you're essentially
running multiple businesses. I'd never tell you not to do this,
though I'd be tempted, because experimentation and play are such
important parts of your life as an artist. But I will always
caution you about the extra work involved. Today we're examining
the work and reward that comes with working in multiple styles. In
my conversation with Robin Maria Pedrero you’ll hear about the
three different styles and subjects she paints. Robin has a very
full art business, and she has joined the podcast to share her
story about how she juggles her various styles of art and diverse
audiences for her work. Highlights



Robin’s evolution into the artist she is today. (1:30)




Trying new things, making mistakes and moving forward. (7:05)




More styles means more audiences and more effort. How does
Robin juggle it all? (13:34)




Track your inventory with tools that work. (16:49)




Robin’s approach to marketing on social media. (18:23)




Managing multiple Facebook groups and social media sites
means creating more content, but Robin has a system for all
of it. (26:36)




Robin’s tools for staying so productive with such a long
to-do list. (31:09)




Lessons learned for successful print on demand. (35:45)




Robin’s simple approach to bookkeeping and connecting with
buyers. (39:11)




The tools, assistance and move that are keeping Robin moving
forward. (43:04)




A snapshot of Robin’s typical day. (45:39)




Providing excellent customer service is a major part of what
the best artists do. (48:12)




Paper planner or electronic task list, and all Robin uses
Artwork Archive for. (50:38)




What’s coming next in Robin’s very full art business. (52:45)




Mentioned




Robin Maria Pedrero




Robin’s Instagram




Robert Brackman




Café Tu Tu Tangos




HGTV and DIY Networks star Tamara Day




Mary Mirabel




Resources




Complete transcript, images, and listener comments




Grow Your List program at Art Biz Success




Free e-course: 31 People Who Can Help Sell Your Art




 


Guest Bio


Robin Maria Pedrero is an award-winning artist with work in
museum permanent collections in Florida, Greece, public,
corporate and private collections. Her abstract paintings are
defined by layers of translucent color and overlapping forms,
while her whimsical nature work, the paintings she calls “Joy
Bringers,” is characterized by bold color and texture. Robin has
had solo exhibitions at the Orlando Museum of Art and Lake County
Museum of Art. More recently, Tamara Day of HGTV’s Bargain
Mansion, has selected Pedrero’s artwork for that show. Pedrero
creates from her studios in Frisco and McKinney Texas.


First posted: artbizsuccess.com/multiple-styles-pedrero-podcast