Activate Your Marketing for a Bigger Audience (#142)

The vast majority of the marketing we do is passive. We send
emails, post to social media, and broadcast podcast episodes.
Then we wait and hope for positive results.


For better results, activate your marketing by thinking of all
the ways you can communicate on a personal level. Yes, active
marketing requires more work, but I promise you’ll get better
results and enjoy it more.


In this solo episode, I walk you through how you can activate
your marketing for 5 art business scenarios.


Read the "almost" transcript, find links, see featured artists
and leave a comment


Highlights


Personal note about your kindness the last couple of weeks.
(0:00)

Your list is more than people who have opted in for your
emails. (3:04)

Ensure you’re not wasting time on social media. (5:11)

Action: Create a reliable content calendar for a framework
that provides direction. (6:36)

Improve exhibition and sales venues. (7:09)

Action: Make a spreadsheet to track potential venues. (7:30)

Receive more benefit from your exhibitions. (8:33)

Boost relations with your galleries. (11:03)

Do you teach? Fill your classes and workshops. (14:06)

We need both passive and active marketing. (15:38)

Please email me your questions and concerns:
alyson@artbizsuccess.com (16:13)



 


Mentioned


Grow Your List on-demand learning program at Art Biz Success


Creating a Content Calendar short $30 workshop at Art Biz Success


Create Opportunities on-demand learning program at Art Biz
Success


Elizabeth St. Hilaire on sending cookies to her gallery


Dancing Deer Baking Company for sending baked goods in he mail