Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix) (#63)

This episode is a remix of episode 36 from 2019. It is such an
inspiring interview that I wanted more people to hear it.


Adele Sypesteyn has been making a living from her art for four
decades. Listen in as she takes us through her journey of selling
her art, from the traditional process of applying to galleries to
a more strategic approach that involved teaching herself about
business and pivoting in the face of economic downturns. Adele
also shares how she transitioned from galleries to the antique
show in Round Top, Texas, where she made excellent connections
with hundreds of interior designers.


Adele discussed testing a new concept for teaching art to
children and shares her approach to teaching herself about
business, especially during the recession. You'll hear about how
she embraced the concept of viewing her art as a product,
combining creativity with research to make her work more
marketable.


Finally, Adele shares how she has adapted her income streams,
shifting from relying on galleries to events and online classes.
She talks about how she used YouTube as a lead magnet to grow her
business and shares her strategy of going out where people are to
learn what they want and need from her art.


 


 RELATED EPISODES


Reinventing Your Art Career with Ali Cavanaugh (ep. 33)


Qualities Galleries Are Looking For in Their Artists with Jeremy
Tessmer (ep. 123)


Leaving Behind What is Safe with Jan R. Carson (ep. 23)


 To read more, see images, find resources mentioned, and
leave a comment, visit
https://artbizsuccess.com/sypesteyn-leaving-galleries


 


️ Connect with Adele and see more of her
art: https://adelesypesteynstudio.com


 


Sponsored by the Create Opportunities Challenge a 3-month program
this fall to help you find and improve venues for showing,
selling, and/or teaching art. It’s about being intentional rather
than waiting for an email in your inbox. Find out more and see if
it’s for you https://artbizsuccess.com/opportunities =


 


️ The Art Biz is recorded on the traditional land of the
Cheyenne, Arapaho and Ute tribes.


 


~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~


This is a special invitation to all Indigenous and BIPOC artists,
wherever you are in the world, to share your story here on The
Art Biz. Here’s how ~~~~>
https://artbizsuccess.com/pitch-podcast/