Presenting Yourself Professionally on Your Artist Website with Jessica Burko (#174)

Your artist website is your portfolio these days. It’s usually
the first place people go to get a full picture of you and your
art. They might initially find you on Instagram and scroll
through the images there, but when their interest is piqued and
they want to know more, they’ll click that almighty link in your
bio.


Your website is the 1 piece of virtual real estate that you have
100% control over. You select what people see and define how they
will navigate the experience.


Are you ready for them?


In this episode of The Art Biz, I have a very focused
conversation with Jessica Burko about artist websites.


[ We’re focused on your professional presentation this season in
Establish Yourself: Essentials for Artist Success ]


Jessica and I discuss:


Her philosophy about artist websites.

What artist websites should and should not include.

How artist websites can be organized for a better viewer
experience.

How you can use Instagram and Pinterest to organize
portfolios of work.

Why one of your jobs is to educate people.



She says, “What gets people to be very interested in your work,
to buy your work or hire you or show your work, and to really
tell them the breadth of what you do and to show them all the
different aspects of your arts career, your arts business,
yourself as an artist” is your website. It’s a much more
appropriate place to do that than Instagram.


My bonus tip is to check the footer on your website to see that
it has the current copyright date in it. Some websites adjust
automatically to a new year, but others do not. Make sure yours
is current.


 RELATED EPISODES


How to Name Your Art Business (ep. 56)


How to Feel Like a Successful Artist (ep. 165)


Introduce Yourself Confidently as an Artist (ep. 65)


Starting Your Art Career (ep. 173)


What Your Failures Are Teaching You with Laura Petrovich-Cheney
(ep. 95)


 To read more, see images, find resources mentioned, and
leave a comment, visit https://artbizsuccess.com/websites-burko


️ Connect with Jessica and see more of her art:
https://jessicaburko.com


 Does your art business need a boost or a refresh? Please
see my new program, ESTABLISH YOURSELF: Essentials for Artist
Success  a training program full of tools and process you
need to establish your professionalism and increase your
visibility. For those with beginning and emerging art careers.


 


️ The Art Biz is recorded on the traditional land of the
Cheyenne, Arapaho and Ute tribes.


 


~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~


This is an invitation to all Indigenous and BIPOC artists,
wherever you are in the world, to share your story here on The
Art Biz. Here’s how ~~~~>
https://artbizsuccess.com/pitch-podcast/