Rethinking Mailing Lists for Artists (ep. 182)

Host: Alyson B. Stanfield


Your list is something unique to you and your career. No one has
this same list. No one makes art like you do; no one knows the
same people as you do; and no one has the exact vision that you
have. Nobody! Your list is almost worthless to anyone else, yet
it’s invaluable to you.


It is the primary tool you use to share your art with the world.
It’s your #1 marketing asset, but worthless if you’re not using
it.


The definition of a mailing list isn’t as clear cut as it sounds.


I have a philosophy around this 2-word phrase that we frequently
take for granted:


You don’t have a single list. You have multiple
lists.


I use the term mailing list as an umbrella term, but, in truth,
you have three lists that I define as follows:


 Your email list


 Your VIP list


 Your online followers


In this episode, I describe the difference among them and why you
need to remember all of them when you’re thinking about your
mailing list.


 RELATED EPISODES


Self Sales, Open Studios, and Relationships with Interior
Designers with Carol MacConnell (ep. 171)


She Knows Exactly How Much Her Art Income Will be Every Month
with Kelly Pelfrey (ep. 162)


Following Her Curiosity and Making New Connections After 60 with
Jan McCarthy (ep. 158)


 


To read more, see images, download the transcript +
mailing list assessment mentioned, and leave a comment,
visit https://artbizsuccess.com/your-lists


 Put your mailing list to better use in THE PEOPLE
PLAN  a planning workshop to identify, establish,
and nurture stronger relationships with your lists. May 7-9,
2024. https://artbizsuccess.com/peopleplan


️ The Art Biz is recorded on the traditional land of the
Cheyenne, Arapaho and Ute tribes.


~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~


This is an invitation to all Indigenous and BIPOC artists,
wherever you are in the world, to share your story here on The
Art Biz. Here’s how ~~~~>
https://artbizsuccess.com/pitch-podcast/