Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195)

Host Alyson Stanfield is joined by Jeff Schaller, who started an
open studio tour in Pennsylvania at the height of the recession.
It is still growing and supporting the participating artists.


As he’ll tell you, Jeff is an artist first and foremost. Somehow
he has created this other job for himself because he believes
that artists can do well by connecting directly with collectors
who visit them in their studios.


Jeff and Alyson talk about:


What it takes to put on a studio tour

Which artists do well in studio tours

Why it’s important to do plenty of marketing yourself and not
rely solely on the organizer of a studio tour

His marketing strategies, costs, and lots more.



There are, of course, ramifications around opening your studio to
visitors, supporters, and strangers, but that’s for another
episode.


 RELATED EPISODES


Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)


Self Sales, Open Studios, and Relationships with Interior
Designers with Carol MacConnell (ep. 171)


Reaching the Other 99% for Your Art Business with Adele Sypesteyn
(ep. 163)


Increasing Art Sales with Online Events with Patricia Griffin
(ep. 97)


 To read more, see images, find resources mentioned, and
leave a comment, visit ArtBizSuccess.com/schaller-countytour


️ Connect with Jeff and see more of his art:
https://jeffschaller.com


️ Connect with the County Studio Tour:
https://www.countystudiotour.com


 Does your art business need a boost or a refresh? Please
see my comprehensive art-marketing program, Essentials for Artist
Success   full of tools, strategies, and process you need to
establish your professionalism and increase your visibility. For
those with beginning and emerging art careers and those who need
to approach their business with more thought and intention.


️ The Art Biz is recorded on the traditional land of the
Cheyenne, Arapaho and Ute tribes.


~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~


This is an invitation to all Indigenous and BIPOC artists,
wherever you are in the world, to share your story here on The
Art Biz. Here’s how ~~~~>
https://artbizsuccess.com/pitch-podcast/