Phillip Morris Playhouse - The Open Window

The Philip Morris Playhouse grew from an earlier program called
Johnny Presents, which included music and drama performances.
Johnny Presents, too, was sponsored by Philip Morris. It was
named after Philip Morris' trademark midget bellhop, Johnny
Roventini. This show includes the famous commercial, "Callll for
Philip Morrriiiiiiaaaasssss, yelled by none other than Johnny.
This commercial began when ad man for Philip Morris spotted
Johnny the bellhop in the Hotel New Yorker, and thought up the
scheme to have him run around the lobby yelling "Last call for
Philip Morris! He was an instant hit, henceforth receiving
$20,000 a year for advertising for the company.