Your Website Is Costing You Thousands in Sales [Here's How to Fix It] | Matthew Stafford

Your Website Is Costing You Thousands in Sales [Here's How to Fix
It]. In this episode of Lunch with Norm, Norm Farrar sits down
with Matthew Stafford, the CEO of Build Grow Scale, to uncover
the secrets to optimizing your website and skyrocketing sales.
Learn actionable, data-driven strategies that top eCommerce
brands use to convert visitors into customers. Key topics
include: - How to design a website that builds trust and boosts
conversions. - Why removing clutter can improve navigation and
customer experience. - The surprising power of negative reviews
in driving sales. - Secrets to maximizing your revenue per user
and average order value.


Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/


 


Links Mentioned: Learn More About Build Grow Scale:
buildgrowscale.com


This episode is brought to you by TrueOps:


Amazon sellers, stop leaving money on the table! TrueOps helps
you reclaim every cent you’re owed with cutting-edge tech and
just a 10% commission—way less than the industry standard of 25%.


Your first $1,000 in reimbursements is free, and if Amazon
reverses a claim, TrueOps credits your fees back.


It takes just three minutes to sign up. Start reclaiming what’s
yours today - https://app.trueops.com/sign-up?via=norm


 


This episode is brought to you by TraceFuse:


Struggling with negative Amazon reviews? TraceFuse removes
non-compliant reviews 100% within Amazon’s Terms of Service.


With 11,000+ reviews removed for 400+ brands, TraceFuse delivers
results—and you only pay for what we remove. No contracts, no
monthly fees, just performance.


As a Lunch With Norm listener, your first two removals are FREE.


Clean up your reviews today at
https://tracefuse.ai/lunchwithnorm-newsletter/


 


*All conversations and information exchanged on the Lunch with
Norm podcast or interaction on the Lunch with Norm Website is
intended for educational and entertainment purposes only. Do not
confuse this with advice or direction with your business per se.
Always do your own research before following advice from any
podcast/website. Amazon's Terms of Service is always changing.
Make sure you are following relevant up-to-date information.


 


Timestamps 00:00 Intro 00:06 The Importance of Trust and
Navigation 00:20 Maximizing Search and Filters 01:09 Guest
Introduction: Matthew Stafford 02:51 Matthew Stafford's Journey
06:07 Optimizing Your Website for Conversions 09:06 Effective
Navigation and User Experience 24:08 The Power of Reviews 24:30
Handling Negative Reviews 25:32 The Importance of Interaction
28:13 Giveaway Announcement 29:48 Q4 Sales Strategies 31:36 Gift
Cards vs. Discounts 32:32 Key Performance Metrics 40:40
Data-Driven Optimization