Remove Damaging Amazon Reviews Before It's Too Late! [100% Compliant] | Shane Barker

In this episode of Lunch with Norm, Norm Farrar welcomes Shane
Barker, founder of Trace Fuse, to discuss the art and science of
managing and removing negative reviews on Amazon. Discover proven
strategies to protect your star ratings and sales, while staying
compliant with Amazon’s guidelines.


Key topics include:


- Why negative reviews aren’t always bad—and how to use them to
improve your product.


- The hidden impact of star rating drops on your BSR and PPC
costs.


- How to identify and handle non-compliant reviews with expert
precision.


- Shane’s top tips for maintaining a 4.3+ rating and avoiding
sales decline.


 


Whether you’re a new or seasoned Amazon seller, this episode is
packed with actionable insights to help you safeguard your
reputation, boost conversions, and stay ahead of competitors.


Have a review horror story or a question about removing reviews?
Share in the comments below!


Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert advice
on eCommerce, branding, and marketing strategies.


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Thank you to our sponsors!


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This episode is brought to you by TraceFuse:


Struggling with negative Amazon reviews? TraceFuse removes
non-compliant reviews 100% within Amazon’s Terms of Service. With
11,000+ reviews removed for 400+ brands, TraceFuse delivers
results—and you only pay for what we remove. No contracts, no
monthly fees, just performance.


As a Lunch With Norm listener, your first two removals are FREE.


Clean up your reviews today at
https://tracefuse.ai/lunchwithnorm-newsletter/


Timestamps


00:00 Introduction to Negative Reviews


00:33 Impact of Negative Reviews on Amazon Sales


01:27 Strategies for Q4 Success


02:11 Challenges in Removing Amazon Reviews


03:52 Understanding Amazon's Review Guidelines


05:37 Dealing with Unfair Reviews


15:12 Tips for Removing Negative Reviews


26:54 Performance-Based Review Removal


27:34 The Amazon Algorithm's Impact on Reviews


28:14 Negative Reviews and Their Consequences


29:22 Strategies for Managing Reviews


32:15 Buy Box Eligibility and Review Management


38:27 The Role of Vine Reviews


40:59 AI and Review Authenticity


42:59 Final Thoughts and Listener Questions