Track Changes: Marketing and Publicity (Part 1)

️ How do readers learn about your book? We get into how
publishing companies decide on the marketing budgets for each
book, and what marketing tools are at their disposal. The
difference between publicity and marketing; how authors can
maximize what their publisher has planned; and the one thing that
matters most when it comes to promoting books.


This episode features:


Jennifer de Leon, debut author of YA novel, Don’t Ask Me Where
I’m From (out August 18).


Margot Wood, director of sales and marketing and Oni Press,
former marketer at HarperCollins who co-created EpicReads, and
author whose debut novel will be out with Abrams in Fall 2021.


Simon Versus the Homo Sapiens Agenda by Becky Albertalli (hear a
First Draft interview with Becky Albertalli).


Christine Riccio, author of Again But Better and BookTube star at
her channel, PolandBananasBooks.


Joanna Volpe, President and literary agent at New Leaf Literary
and Media.


Dorothy Must Die by Danielle Paige (listen to her First Draft
interview here).


 
Catch up on the series so far:

Episode 1: Publishing 101


Episode 2: Agents: Who Are They, What Do They Do, And How Do You
Get One?


Bonus Episode: Publishing in the time of COVID


Episode 3: Selling Your Book (Part 1)


Episode 4: Selling Your Book (Part 2)


Episode 5: Advances (Part 1)


Episode 6: Contracts


Episode 7: After the Book Deal


Bonus Episode: Inequality in Publishing

Discussed in this episode:



The Track Changes episode about Advances




We discussed in-house enthusiasm, and Jenn being able to
present as sales conference, in the After the Book Sale
episode.




BookExpo America




The American Library Association




Booklist




The School Library Journal




Kirkus Reviews




NetGalley




Edelweiss




The American Bookseller’s Association




The Texas Library Association Meeting




The National Council of Teachers of English Conference




Stefon from SNL




Love, Simon (movie)




More Information:




“Jacket Copy Sells Books, So Better Make it Good,” by
PublishingTrends




blurbs




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Track Changes is produced by Hayley Hershman. Zan Romanoff is the
story editor. The music was composed by Dan Bailey, and the logo
was designed by Collin Keith.