Track Changes: Marketing and Publicity (Part 2), and Defining Success

️ How authors can create a marketing strategy to promote their
work, and when it might be right to bring in an independent
marketing or publicity firms. Jenn shares the highs and lows from
launching Don’t Ask Me Where I’m From, and we discuss expanded
definitions of success.


This episode features:


Jennifer de Leon, debut author of YA novel, Don’t Ask Me Where
I’m From (out August 18).


Bekah Sine Decker and Nikki Pierce created Method Agency, an
independent marketing firm, in part to help Stephenie Meyer,
author of Twilight, release films and #1 New York Times
bestselling books.
Catch up on the series so far:

Episode 1: Publishing 101


Episode 2: Agents: Who Are They, What Do They Do, And How Do You
Get One?


Bonus Episode: Publishing in the time of COVID


Episode 3: Selling Your Book (Part 1)


Episode 4: Selling Your Book (Part 2)


Episode 5: Advances (Part 1)


Episode 6: Contracts


Episode 7: After the Book Deal


Bonus Episode: Inequality in Publishing


Episode 8: Marketing and Publicity (Part 1)

Discussed in this episode:



Politics and Prose, a Washington, D.C. bookstore




Wise Latinas: Writers on Higher Education edited by Jennifer
de Leon




GrubStreet




The LOGIC Model




Twilight by Stephenie Meyer




The We Are KidLit Collective




Teach For America




Celeste Ng, author of Little Fires Everywhere and Everything
I Never Told You




Holly Root, literary agent and founder of Root Literary




 


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Track Changes is produced by Hayley Hershman. Zan Romanoff is the
story editor. The music was composed by Dan Bailey, and the logo
was designed by Collin Keith.