Oliver Endahl of Ballet Zaida - 017

It’s hard to believe, but 9 years ago, in October of
2010, 
Instagram emerged onto the scene.


Serendipitously, at the same time that Instagram was undergoing
its development process, our guest on todays show, Oliver Endahl,
was also developing ideas of his own surrounding ballet and
photography. 


In early 2010, when Oliver was completing his final year as an
upper level student at the San Francisco Ballet School,
he had this idea to bring his brother’s cannon camera into
the studios, taking pictures of him and his friends jumping
around.


Unbeknownst to him, when he posted them in a gallery on Facebook,
they started traveling around the internet and gaining a lot of
recognition! 


Then October 2010 Instagram comes onto the scene.

However, Since Facebook was working well for Oliver, he was a bit
skeptical at first to jump on the platform initially.


But after his younger sister, Alanna, encouraged him to not just
upload photos taken on his iPhone 1, but upload his actual photos
taken on his DSLR camera, his account, Ballet Zaida, blew up.


He began accumulating thousands upon thousands of followers and
truly pioneered the way for many ballet photographers that we see
on social media today.



SHOWNOTES


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