How to Write 2 Bestsellers in 8 Hours & Generate Over $3k

Today I will be talking to Tim Castleman. He did something
amazing. He wrote two 8k words in under 8 hours. Both books
became Amazon bestsellers and ended up generating him over $3k in
royalties in just 2 months from the launch + hundreds of glowing
reviews!


Tim's Story


been doing online marketing since 2009. He found a partner with
whom he worked for a year. And then, when they parted he had his
lowest times of his life. He almost quit and was already thinking
of going back to 9-5 job.


That was when his friend contacted him telling about the Amazon
self-publishing. So Tim decided to do it.


He hired a ghostwriter for his non-fiction book. But when he
received the text he realized that he could not release it under
his name. It was not his voice and was not written well. So Tim
had to write the book in 48 hours because he had a deadline. He
wrote his book, which was over 8k words in just 4 hours. Now that
book is an Amazon bestseller for 90+ days. And being frank with
he Tim admits that he did not expect such good results in the
beginning.


Q: Once you finished the book and it was ready, did you
do anything with the marketing of the book?


A: I mentioned already that I am Internet
marketer and I do have a customer list. Some people will turn
immediately off and say “Oh that’s how he made all his sales”.
Let me tell you I actually tracked with software the sales that
actually came from customers that were on my list vs. social
media. And for my last book the clicks from my customers and the
clicks from my social media were between 200-300 of each other.
Meaning that if you don’t have a list you can to do what I will
share with you via social media. The key is you need to find a
group of people, that you’re talking to and they actively
involved. My first book is called “The creativity Checklist”.
That’s a checklist that I use to create products and services for
my market. So I’ve already been in several Facebook groups and
several forums. I’ve already made my presence known there by
being useful and active contributor. So I didn’t just show up by
saying Hey everybody here is my book buy it. I showed up I said
hey let me help this person. Let me get my name known. And then
when it was my turn I said hey guys I have this book out. It is
limited for 3 days if you be so kind please purchase it and enjoy
the discount. And it’s really all I had to do to get that initial
push. I really think when it comes to sales and marketing Amazon
looks at 2 things. Your sales obviously initially but then they
look at your reviews as well. And the best way I can describe
this is imagine you have this friend. And you want to introduce
this friend to all your other friends. If Amazon sees that you
are making lot of sales and people are leaving positive reviews,
then they will show your book to other people. Because Amazon
does the majority of marketing for me now. They e mail out their
customers, they tell people about my book. And all I had to do
was get the initial burst of sales and reviews and Amazon takes
from there.


Q: Do you know how many books were sold to have that
initial push in the beginning?


It’s always gonna depend on your niche and your genre and your
industry, but I would say if you could do 10+ sales initially
you’re gonna at least get that initial momentum. Cause what
happens is you get those sales Amazon puts you in a ranking
category, so let’s say you’re the 5th most popular book on
writing. They also put you in the Hot New Release list. So Amazon
puts it in front of the customers, they start buying it and it
basically just becomes a big snowball


Q: Did you launch the book at 0.99 cents?


 A: It was 99 cents. Here is how I do all
my launches. I do 99 cents at the very beginning for 3 days. I
tell everyone hey it’s for 3 days and then from 99