First Customers, Personal Brands and Marketing with Luc Bohunicky

In this episode we spoke about:


The importance of the marketing involvement from the start

The need for the tech and marketing departments to work
closely together

The role of the ego of the tech founders

How do reach out to potential early adopters in a right way

Non linear career paths

The value of (real) diversity and tech recruitment

Tech startup branding and the importance of building founder
personal brand