How to Organize a Successful Kindle Book Launch

 


Just wanted to give you a quick update for 2015. I've officially
taken on a sponsor/partner for the show. Jim Kukral of the Author
Marketing Institute (or you may know better the Author Marketing
Club) reached out and wondered if I'd be interested in being a
part of the new podcast network for authors he's setting up. To
quote Jim, "We love your podcast at AMI and we want to help you
promote it through our network. Authors need more great content
like this."


So welcome Jim and AMI to the podcast moving forward. To learn
more about Jim and the Author Marketing Institute just go to
www.authormarketinginstitute.com.


Let's get to my guest.


Chandler Bolt's a young hustling entrepreneur who ran $320k in
businesses by age 20. He's written 3 book best selling books and
he now works with aspiring entrepreneurs, speakers & coaches
to help them go from book idea to bestseller in 3 months through
his online program, Self-Publishing School.


Chandler Bolt considered himself a pretty horrible writer until
he got started. He wrote a book with a friend and went from book
idea to Amazon bestseller in 2,5 months.
Follow a 3 step process that makes book writing process easier
Mind map - write the book idea in the center and
branch off further and further Outline - organize
group of thoughts in chapters & sections Write
- follow the outline and write it up

The above-mentioned process helps writing quickly but in
organized way.


When you go through the mind map process you realize how much
you've got to say about the topic.
Launch strategy (free to paid model) 1.
Prepare in advance

Try to involve people in the launch of the book before it is
released. Chandler and his friend gave early pdf copies, they had
people vote for the cover. The more people get involve the higher
the possibility that they will help you out during the launch. Do
personal reach outs, ask for reviews, set deadlines. Thank people
for feedback.


Set goals (eg. we want x reviews by xxxx).


You can also build a pre-release list. Set up a simple landing
page to capture e mails and inform them when the book is released
and is free.
2. Have the book for free for the first 2-3 days of the launch
(the goal is to get to the top of the charts)

Free and paid charts are totally exclusive. But what you do have
is a 3 hour time window, when your book switched from free to
paid. That is the money time. That is the time, when your book
shows on the top of the free charts but it is actually paid. It
takes couple of hours for Amazon to switch your book over. So if
you do your job really well and have your book high up the charts
that can help your transition into paid.
3. Manually stop the free promotion in the middle of the day

What many people do is they let Amazon to automatically switch
your book over to paid.That happens at the 12PM Pacific, which is
at night for other US areas. We don't want that to happen in the
middle of the night when no one buys books. That is why it is
advised to stop it manually at more convenient time.
4. Set the price of the book after the free promo for the 99
cents

Chandler sets his book's price to 0.99 after the free period. He
suggests keeping that price for about a week.
5. Set the book book price to its usual one
Biggest challenges newbie writers face Nailing in
on what they want to write about (mind map process helps a lot with
that). Being specific. (They get too broad and think that by being
specific they will cut off big part of the audience,