How to Create Personal Brand

My Guest

My today's guest is Mark Schaefer. Mark is a college educator,
marketing consultant, and author of four social media marketing
books including Social Media Explained.


In this interview we talk about personal brand. We discuss why is
it so important and Mark provides valuable advice on how to
create a personal brand as an author. I encourage you to listen
to the interview, because I think it was really a good one.
Self-Publishing vs Traditional Publishing

3 big advantage of the traditional publishing
distribution advance boosts your ego

BUT...


People are mostly buying online anyway, so the distribution does
not impact so much.


One can get corporate sponsors for his/her book. That is even
better than the advance, because you don't have to pay them back.


You get total control when you self-publish (what to write, how
to write, how to market, etc.)
Food for Thought

Taylor Swift recently said that in the past you would get a
record contract to grow your audience and in the future you have
to grow your audience in order to get a contract. The same
goes for all artists and writers.


With tools like social media we have the opportunity to make
connections and build relationships with anyone in the world.


Successful are the people who have the courage to show
themselves, to bring their personal stories and who are human.


Everything we say and everything we don't say on social media
accumulates and becomes part of our brand.


Relax, have fun and be yourself. It's the only choice you have to
stand out. You have to be original. You have to have the courage
to show yourself and be yourself, because there is only 1 you.
YOU have no competition.


If you share your personality (even a little bit) it i usually
rewarded.


Establish connection through social media. Establish presence and
find the people who will be interested in you.


Connect with those people, create value, give away your books for
free.


Take the time, do the work, build the audience, build your trust
and be patient on building your brand!
 Tweetables

Blog + social media is the best way to build a brand for an
author today.


Brand = the image people have about you in their brain.


You can't sell books without an audience.


You can't wait for the people to come to you.
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