How to Build and Treat Your Email List

My today's guest is Tim Paige. Tim is proud to be the Conversion
Educator at LeadPages. An experienced marketer in all forms of
media, Tim spends his days speaking to the most successful
marketers across multiple industries, and sharing his findings
with business owners who want to increase their marketing
results.


In this interview Tim provides practical advice about where to
start building audience, how to drive traffic to your site and
how to build, grow and treat your e mail list.
Where to Start?

It's one thing to be a fantastic writer and artist and
it's another thing entirely to get people to actually experience
your fantastic art.


Start by building your e mail list cause it's an asset you own.


Fist place Tim recommends to start is get the "title of your
book".com domain and link that to a landing page.


What is a landing page? It is a webpage, that's designed for
people to take an action.  And typically that action is to
opt in - i.e. give their e mail address.


Many people give a free chapter of their book, which is good IF
people already know who you are or if people already know your
writing. If you are a first time writer, instead of the free
chapter of your book you better come up with a resource that will
appeal to potential readers of your book. It should appeal to
major pain or interest of the audience.


In terms of conversion it is better to provide a 1 page pdf as
lead magnet than an online course or anything else requiring time
to digest
How to Drive Traffic?

To drive traffic to your landing page you have 2 options, you
have to have money or time. If you have money, you can save
yourself time by paying for the traffic. If you don't have the
money (which happens more often :) you need to spend time to
generate traffic. There is no fast solution with no money.


If you want to drive traffic efficiently one of the best ways to
do it is through content marketing. The good news is that as an
author you already know how to create great content.


You have to write quality blog posts that not only speak to your
particular audience but also include relevant keywords for your
books. You can get useful resources on keywords at Content
Marketing Institute and Orbit Media Studio.


You can write a blog post and then create different content out
of it. Using Voice Bunny services you can get the audio version
of the blog post. You can make a video based on that post and pit
it on YouTube. That way you will be able to be everywhere. Later
on, you will already have ready content + social proof and can
pitch to guest post on other blogs.
How to Treat Your Email List?

The biggest mistake you can make with your email list is to NOT e
mail them.


You wanna keep in regular contact with your audience.


Once they get in your e mail list set up an autoresponder
sequence for every 3 days for minimum 6 e mails (maybe a course
or entertainment series, your book chapters, etc.).


When you're e mailing your list promoting your blog post make
sure that you have a clever subject line they would immediately
want to open. Also the copy of that e mail should have only one
goal and that's to click to go to your website and read your
blog. Do not include your entire post in your e mail because like
that you will be losing traffic, comments, shares and similar SEO
juice.


Once or twice a month you can send something exclusive (content
or free resource) that is only for your e mail list subscribers.
It will make them feel special + when you promote your list you
can mention that you provide special content for free.


Don't e mail too much but e mail enough so your subscribers don't
forget about you.


You can treat your e...