Content Marketing Insights

My today's guest is Ryan Hanley. He helps brands and businesses
find their audience, tell their story and win the battle for
attention online. He is also the author of Content Warfare: How
to find your audience, tell your story and win the battle for
attention online.
What is content marketing?

Content marketing is the process of creating media in the effort
to add value to an audience.
About building audience

It's a culture of audience building. You are never not building
an audience.
About your book audience

You don't write a book and then go and find an audience. That
would possibly be the worst possible thing you could do as an
author.
About time

You never gonna find time. [spp-tweet "You either make time or
you don't wanna write a book that badly."]
Benefits of the Crowdfunding (besides the money) it validates
the idea it activates the audience it is a good accountability
tool
Drawbacks of the crowdfunding

With crowdfunding your core audience has already bought the book.
So you have to sell the book twice: once to those who will fund
your book and once again when it is published.


Those who back up your campaign will not be part of your Amazon
sales and therefore contribute to your book's bestselling
rankings.
Good News

Ryan raised $10K with his crowdfunding campaign and it took only
147 people to fill that campaign. This means that you down need
huge audience - all you need is couple of hundred people, who are
willing to invest in you.
Useful Links

Ryan Hanley's website


Content Warfare (Ryan's book)


Publishizer (crowd-publishing platform for authors)


Book Baby (POD hardcovers)


CreateSpace (papaerback)
Write 2B Read Closed Facebook Group

Please feel free to join me and other Write 2B Read podcast
listeners at our Facebook group.