Creative Success

My today's guest is Srinivas Rao. Srini is a bestselling author
and the host and founder of The Unmistakable Creative
podcast. In this episode we have a pretty unstructured talk about
things related to success and creativity.
About expectations

Expectations are killer of joy.


You will never live up to everybody's expectations.


Part of what kills our ability to so things is that we have these
lofty expectations and when we don't - suddenly things are lot
easier.


There is a beauty about being a beginner and not having an
audience and not having anybody reading yourself. There is
something very liberating about that.
About feedback

Feedback can become whole other form of addiction.


We're culturally conditioned to seek praise and avoid criticism.
About the audience

We've kind of really gotten obsessed with growing the audience -
almost to a fault. And the challenge with that is that we're
trying to do work that is designed to build audience as opposed
to work that is designed to strike a cord or touch someone's
heart.
Biggest lesson

It doesn't stop after you had first level of success. That's not
where it ends.
What helps creativity

Being away from the computer. The key is shutting down every
digital distraction.
What kills creativity

One thing that kills creativity is comparison.
About books

"Where my work started to improve and change is when I stopped
reading books about social media and blogging. Once I literally
stopped reading any books about marketing or online marketing or
social media and then my work got significantly more interesting
and better."
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