Grabbing Attention

Derek Doepker is a multiple #1 bestselling author with books in
the fitness, self-help, and publishing niches.


Through his courses – which include ‘Kindle Bestseller Secrets’
and ‘Hooks for Books’ – he has trained thousands of authors on
how to write, publish and market their books successfully. He’s
also got a #1 bestselling book called ‘Why Authors Fail’ that
reveals the 17 mistakes that stop self-published authors from
achieving success and shows how you can fix them.


In this interview Derek provide self-publishing advice and shares
the most common mistakes that writers make.
Advice from Derek

Put yourself in the shoes of the book buyer. Imagine yourself
going through the experience of buying your book.


Become very reader-focused.


Turn competitors into companions.
Tips for your book's success

1. Grab attention (by the book cover, title and
description)


Paying for professional book cover is investment, not an
expense. If you book does not have a good cover you will be
losing out many sales or your book might not sell at all because
of its bad cover.



2. Understand who the target reader is




Look at the successful books in your genre. Read their
reviews and find out why people liked it and what readers did
not like.




Survey people and find out what they need




3. Get guidance


Learn from people who are already successful.  Shortcut to
success is seeking out mentors, coaches and resources that will
guide you through the entire process.
Common Mistakes Writers Make

1. The wrong mindset


Many writers think about "How can I get value?" when getting into
it instead of thinking "How can I give value?"


2. Perfectionism


Many writers spend years because they want to make their book
perfect before it is published.


You can't get a perfect book until you make imperfect attempts
and learn from them.


3. Distractions


Many writers let themselves distracted often while
working on their book.


4. Not following proven formulas


Writers either imitate what was done before (in a copy-paste
style) or they get too creative.
Useful links

To get Derek's free Kindle marketing audio training
visit eBookBestsellerSecrets.com


You can find Derek’s fitness website at ExcuseProof.com


You can check out Derek’s self-publishing books here on his
Amazon Author Page at
http://www.amazon.com/Derek-C.-Doepker/e/B00UH3IBJM
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