How to Create and Market Content

My today's guest is Chris Marr. Chris Marr is a content marketer,
blogger and podcaster. He helps businesses in and around Fife to
embrace content marketing strategies and improve their
communication.


He is content marketer, blogger, Director of Learning Everyday
Ltd, Founder of The Content Marketing Academy and Host of The
Marketing Academy Podcast.
Interview Highlights

Content Marketing: the ability to communicate
with people without selling to them.


Go with the platform your audience resonates most and you feel
comfortable with.


The best thing is to stick to one main platform in the beginning.


You can create community around your content.


It is very important to connect on a personal level with your
audience.


Building audience takes time.


[spp-tweet "Build your audience piece by piece, one person at a
time."]


You don't need to create more content. You can engage with other
people's content that is already there.


[spp-tweet "There are thousand and one ways to get your message
out there."]


The mistake that people often do is they try to do too much. They
get overwhelmed and spread themselves too thin. Because of
that they do the next mistake and become inconsistent with
their content.


The best way for anyone to differentiate is by being as
personable as possible.


[spp-tweet "One of the best ways to connect with your audience is
being yourself."]


People remember the lessons through stories.