Writing, Money and Book in a Box

My today's guest is Tucker Max.


His first book, I Hope They Serve Beer In Hell, is a #1 New
York Times Best Seller, spent five years on the list, and has
over 2 million copies in print. His second book, Assholes Finish
First, and his third book, Hilarity Ensues, are also NY
Times Best Sellers. He co-wrote and produced the movie based on
his life/book, also titled “I Hope They Serve Beer In Hell.” He
has also been credited with being the originator and leader of a
new literary genre, “fratire,” is only the third writer (after
Malcolm Gladwell and Michael Lewis) to ever have three books on
the NY Times Nonfiction Best Seller List at one time, and was
nominated to the Time Magazine 100 Most Influential List in
2009. He currently lives in Austin, Texas.


Interview Highlights


There is 1 way to know if your writing us good and that's if
people who don't know you and don't care about you read it and
recommend it to their friends.


Quality is not measured by how beautiful your sentence is. The
quality of your writing is measured by how may people take value
from it.


There is no such thing as a strategy that works all the time.


If you're an author and you think that selling a lot of books
will change your life and will solve all your problems and make
everything better and complete you as a person - it won't.


All that money does is make you a bigger version of whatever you
were before.


Useful links


Book in a Box


Book in a Box book (coming soon)