Talk About Audience

 Today I will be
talking to Peter Shankman. The New York Times has called him
"a public relations all-star who knows everything about new
media and then some,", while Investor's Business Daily has
labeled him "crazy, but effective." Peter Shankman is a
spectacular example of what happens when you merge the power of
pure creativity with  Attention Deficit Hyperactivity
Disorder (ADHD) and a dose of adventure, and make it work to
your advantage. An author, entrepreneur, speaker, and worldwide
connector, Peter is recognized worldwide for radically new ways
of thinking about Customer Service, Social Media, PR,
marketing and advertising.


Interview Highlights


Books are great to get speaking gigs.


As you start to create value people will notice it and if it's
good people tend to share it.


Having an audience is a privilege - it is not a right!


You have to figure out what your audience wants and that comes
from knowing who they are.


You have to be willing to be open.


Failure is great because it teaches you how to improve.


Every day is a chance to create something better.