How to Grow Your Audience in 18 Seconds

Today I talk to Parviz Parvizi. Parviz is co-founder
of Clammr, a mobile app and platform making audio more
social and viral. Users are calling Clammr, which features
snack-sized audio clips of 18 seconds or less, the “Instagram of
Audio.” Previously, Parviz worked at McKinsey & Company,
Goldman Sachs, the FCC, and O’Melveny & Myers. He has advised
top 5 global media companies and mobile carriers on strategy and
growth. He was a founder of McKinsey’siConsumer research
initiative on digital consumer behavior, authoring 3 of the
Firm’s 10 most-downloaded media sector knowledge documents.
Parviz holds a JD from Yale Law School and AB from Cornell.


In this interview we talk about the Clammr app.


Clammr brings social engagement and discovery to audio.
 


Users are calling our app Audio Instagram and Audio
Twitter.  Listeners get personalized streams of
Entertainment & News in 18-second bites that they can launch
automatically into full-length music, podcasts, and news.


Audio content creators love Clammr as a way to make
their content more discoverable and viral.  Blogs and video
producers love us for reaching audiences when they can't look at
screens.


Advice and Links


Download Clammr for iPhone/iPad in the App Store or by
visiting http://clammr.com


Use the web-based publisher to upload files and for a basic
listening experience if you are on
Android: http://publisher.clammr.com


Workshop and update videos
at https://www.youtube.com/channel/UCC5x7Z_UUMu-Ev_k9ftnP1g
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