Reinvent You and Stand Out

Today my guest is Dorie Clark. Dorie is a marketing strategy
consultant, professional speaker, and frequent contributor to the
Harvard Business Review, TIME, Entrepreneur, and the World
Economic Forum blog. Recognized as a “branding expert” by the
Associated Press, Fortune, and Inc. magazine, she is the author
of Reinventing You: Define Your Brand, Imagine Your Future. Her
most recent book, Stand Out: How to Find Your Breakthrough
Idea and Build a Following Around It, was released in April
2015.
In this interview we talk about

how Dorie build her platform through blogging

advantages of being a published author

how to choose what to be about

the 3-step process of reinventing yourself

the 3 word exercise, which will help with your branding


3 Step Process of Reinventing Yourself

Step 1 - find out where you are now (what are
you known for) Step 2 - create a vision of where
you wanna go and what do you need to do in order to overcome the
gap of where you are and where you wanna be Step
3 - live your brand (make sure everything you do is in
line with the brand you wanna become)
3 Word Exercise

Go to half a dozen friends and colleges and ask the following
question - "If you had only 3 words to describe me what
would they be?" You will be able to see certain trends
and you might want to capitalize those in your branding.
Useful Links

Dorie's website How to Start Writing for High Profile Blogs