How to Create Evergreen Marketing Campaign

Find out the limited offer for the Blab Traction Course Here

Today I am talking to Bob Yeager. In 1995, at the age of 17,
Bob Yeager was recruited from a local college to interview at a
telemarketing firm called Dial America. Within two hours of the
initial job orientation and with no formal sales experience, Bob
was asked to head up training of over 30 sales teams across the
country in his unique approach to selling. This interview is long
but valuable so invest 1 hour in finding out how to create an
evergreen marketing campaign for your books!
Food for Though

It's not about what you say about your book.


It's about what everyone else is saying before the book is even
released.


Sales and marketing it's now a community of people who are going
to talk about this message together and they're going to
make a group decision to buy it.


Today what authors and marketers are doing is manufacturing
media.


Publish every day something.


If you want exposure on the Internet then every day you gotta
produce something.


Today's marketing for everything you're doing  - you have to
put a face and a voice now. You have to give people a character,
a persona, a tone in a story that they can embrace.


You have to be willing to engage with people.