Branding, being known and audience engagement

Mark W. Schaefer is a globally-recognized speaker, educator,
business consultant, and author who blogs at {grow} — one of the
top marketing blogs of the world. Mark has worked in global
sales, PR, and marketing positions for 30 years and now provides
consulting services as Executive Director of U.S.-based Schaefer
Marketing Solutions. In this interview we talk about rebranding
vs branding from scratch the importance of being known what to do
in order to become known what does being yourself mean audience
engagement I am sure you will also enjoy The Marketing Companion
podcast Mark is co-hosting, so make sure to check it out.