So Where Do I Start

Today I’d like to talk to you about something that comes up quite
often.


These days I am being approached by people who, just like me few
years ago are starting from scratch. No one knows them yet, they
have not produced anything yet and they want to start but don’t
know from where and how.


And I can totally understand why they are confused. These days
there is so much information on the internet. There are already
many courses, podcasts, books, videos, tutorials and new ones are
emerging with each day.


So many choices, so many “gurus”. Who is the best? Which
information is really valuable?


Newbies get an overdose. Many end up consuming almost everything
out there.


I am sure some of you have bought online courses you never
actually used, bought books you never read and downloaded a
podcast episode, which you did not listen to. And with the ones
you did… did you take action and apply the knowledge?


Probably not…


What confuses people even more is that there are many opinions
and advice that contradict each other. One expert tells you the
best proven method to do something and the other expert tells you
the exact opposite.


So what should you do?


Well, maybe it would be best to start with the idea that there is
no one magic button, no one solution fits all, no copy and paste
template to follow.


Many tend to market their courses by saying “I have made xxxx
dollars in a month, let me show how exactly did I do that”. That
might be true… or not, but that’s not the point. What is more
important is that one has to realize that even if you copy the
same strategy you may not get the same results.


There are so many additional and not so obvious variables that
play a role in the success… and some are impossible to duplicate…
for example the personality factor, the fact that the guy might
have already had strong network and connections in his niche and
many others.


Ok Ani, now you confused me even more you may think. Now where do
I start anyway?


The funny thing is that here too we have 2 completely
contradicting options. And both sides claim that those worked
perfectly well for them.


Many say that when you are starting from scratch, before doing
anything else you should choose your niche and come up with your
ideal audience avatar. By knowing what your audience needs you
end up providing content, service, product for them which
resonates with you and your stuff, which leads to engagement,
loyalty and success…


On the other hand many others claim that you should decide what
your passion is, what’s your main message and what you want to do
and just do it. Be yourself and those who resonate with you will
come and gather around you. So basically the short version of it
is the expression - your vibe attracts your tribe.


I have seen both methods to work. And in that respect you have a
choice. It’s up to you which route you wanna take.


But there is one thing in common: no matter which option you
choose you will need to create content.


Creating content is something I truly believe in and I think that
most of the different successful strategies do have digital
content creation as their core part.


And what usually...