The Making of a Category Killer with Matt Spencer, CEO Baby Bunting [S1.E3]

Baby Bunting is Australia’s largest baby goods retailer, and this
episode tracks the strategy & execution of what was a small,
state-based, family-owned and operated business into the
emergence of the leading national retailer in the category. Matt
gives amazing insight into the playbook of how this all unfolded
over the 10 years (and counting) of his time as CEO, driving
revenue from $40m to over $350m. Matt dives into the importance
of an incremental strategic approach, understanding how each
building block could add to the next, and the prioritisation of
these. 


Above all else though, there is a continual theme that shines
right throughout this interview, and its the importance of a
great team in supporting a CEO or founder in all aspects of their
role. Matt also gives great perspectives on his experiences as a
CEO, not only in transitioning Baby Bunting from a private to a
public company, but also the life of an executive and the lessons
he’s learned along the way.