The Secret Powers of a Generalist - Anneka Gupta, Co-President of LiveRamp [S2.E3]

I am thrilled that Anneka Gupta has joined as the guest of this
episode. Anneka is one of the rising stars in
the US technology scene. She is currently the co-president of
LiveRamp, a New York Stock Exchange Listed $2b business with
offices around the world. Her own corporate journey is as
fascinating as the company itself – a journey that highlights the
potential of ‘generalists’ with ambition and passion, who when a
new door opens, have the courage to explore it with their full
attention and heart.

She started as an engineer at Liveramp straight out of college
when the business had just 20 employees, and while it was a
division of Axiom, she worked her way up to become the Co-CEO and
lead over 1,200 people. She gives some great insights as to why,
when LiveRamp was acquired by Axiom, she insisted the business
ring-fence its highly agile and mission driven culture, and
operate as a stand alone business, rather than be subsumed by its
owner. As a young leader, she gives invaluable views on the
challenges of leading a hyper-growth business in an ever changing
world - how she has managed both cultural transformation and
innovation, and the lessons she has learned along the way. As a
‘culture carrier’, she is the epitome of a modern-day leader,
whose voice will only become more well known around the world in
the coming years.


For those interested in further insights and commentary, TDM
Growth Partners has been posting to their new medium publication
– TDM tidbits – which can be found at medium.com/tdmtidbits. If
easier, we always post all our content to twitter, so if
interested, follow @tdm_growth to and get all the news and views
there.


You can always find me on twitter @eddiecowan.


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