Purpose Meets Profit w/ Simon Griffiths, Co-Founder and CEO, Who Gives A Crap [S3.E4]

Simon Griffiths is the Co-Founder and CEO of Who Gives a Crap.
People listening might not, until now, appreciate both the scale
of the business and also the deep community impact it has had in
the developing world, where Who Gives a Crap donates half of its
profits to charity each year.


From the humble idea that they could sell toilet paper online and
deliver a great customer experience, all the while being at the
forefront on consumer driven philanthropy, this is a Australian
success story we should all be wonderfully proud of. This crowd
funded, bootstrapped business has donated almost $9m to
organisations focused on sanitisation and hygiene in the
developing world, and it is this mission and purpose that shines
right through out this conversation as well as every single
decision that Simon and his team make. These are the stories that
need to be told, these are stories that inspire me personally the
most, and a story I hope I do justice.


Beyond the social impact headlines, Simon and his team really
have built a wonderful business -  best in class
direct-to-consumer metrics, cash flow positive on every new
customer from their very first order. To be able to donate half
your profit, you need to be  profitable, and at its core,
this is a story about the successful scaling of a global
online business. WGAC is a largely unknown national treasure we
should all be proud of. 





Show notes and links


WGAC's original crowd funding video
https://www.indiegogo.com/projects/who-gives-a-crap-toilet-paper-that-builds-toilets#/


Simon giving the team a week off and why -
https://blog.whogivesacrap.org/home/goodnews/wellness-week-update
(38.08)