Suzie Walker talks about why she started her company and how difficult it was to raise funding.

Suzie and I talked about how she came up with the initial idea.
How she set about producing her first initial samples, which went
down a storm, with 21,000 snack bars sold on pre-order via her
fledgling website.


With a lounge full of boxes and packaging material Suzie realised
she was on to something.


Suzie talks about how she found her co-founder, her first
investors, the ups & downs of raising money, trying to close
high street retailers, while juggling payments on several credit
cards before finally securing a £3m investment from NVM Private
Equity.